Zero Dollar Marketing

Marketing Wisdom

Effective Marketing will make people love you!

When I talk to people about Marketing one of the first things they think about is “How much is this going to cost me?” In any economy marketing and advertising is a hard thing to swallow because often we don’t recognize the direct benefits of our efforts. Mailers typically get a 1-5% conversion rate. Print Advertisement Results are hard to measure. Coupons and sales may bring in new customers but do little to build loyalty to your business.

The truth is that we are marketing our businesses every day, with every business or customer interaction. And the majority of our marketing doesn’t cost us a thing. Following are several ways that you can market without spending a dime.

1) Create a blog. Blogging costs no money and gives you an opportunity to show your prospects who you are and what you stand for. This form of marketing, along with social networking (Facebook, LinkedIn, etc.) will take little more than time and can give great results. There are many free hosting services (WordPress, Blogspot, Wix, etc.) you can use to create a blog that will give you a start on a web presence.

2) Get Free Press – Press releases cost nothing and create awareness about your company and products. There are great people, doing great things, in your company! Find ways to let the local newspaper know about them and highlight how your company and products are helping them to help those around them.

3) Get involved in the community. There are many opportunities to get involved in your local communities. Joining community organizations like the local Chamber of Commerce, Kiwanis Club, or other service organizations will give you a chance to serve and will present some awesome networking opportunities.

4) Make sure the Owner is visible and available. People like to know who the owner is, and receiving personal service from them will definitely build loyalty to your company.

5) Say thank you! Find ways to thank your customers, employees, and suppliers. Writing a personal note is quickly becoming a lost art, but is very unique and not easily forgotten by a customer.

6) Increase your sales force. Remember that every member of your staff is a sales person. If they enjoy working for your company they will naturally tell their friends and family and be a great source of sales and referrals.

7)Always give EXCELLENT customer service! Without it repeat business will be near impossible.

Doing these kinds of things will give you a chance to tell your story and help people to love your business. In the next post we will discuss vision and how a consistent message will build repeat business.

Until then, I hope your marketing is Spot On!


5 Common Mistakes

I grew up in Box Elder County Utah, moved away for 20 or so years, then moved back recently. And I have been impressed with the number of people that I have met who have taken their passion, anything they are good at, and turned it into a money maker. I am surrounded daily by entrepreneurs who have taken the leap, left a stable job or income, and started their own business. Many have been successful, many have not. It is truly a blessing to live in a place where you are able to take something you love and turn it into a source of income.

Click Here to read an article titled 5 mistakes that Small Business Owners often make. One of those mistakes is not using effective marketing. That is something I can definitely help with.

Social Marketing Tips

Social Marketing can sometimes seem a little daunting, especially if you aren’t a regular participant on Facebook, Twitter, or LinkedIn. These social networks are to the scale now that an effective marketing campaign should never be launched without considering them. Here is a great article found on LinkedIn explaining how to use social marketing to improve your networking and translate your efforts into sales.

How To Use Social Media To Promote Your Small Business

Good luck getting your Marketing to the right spot!!

Networking Tips

In an age where social media touches each one of our lives, the way we interact with people has definitely changed. Amidst all those changes networking still remains one of the best tools for marketing. A great personal referral from a trusted friend is a much better motivator than excellent service, low prices, or unique offerings alone. Here is a great article about what to focus on when networking. Let me know if you have any other tips.

Networking Tips

Good luck getting your message to the right spot!!

Quick Marketing Tip: Never Turn Anyone Away

If someone asks you for a service or product that you don’t offer, don’t just turn them away! The best way to build a loyal customer base is to consistently meet their needs. So, if someone comes to you asking you for Tax Preparation and your business is Taxidermy rather than saying, ‘We don’t do that.’ take their contact information and pass it on as a qualified lead to your accountant. This will help the customer reach their need, help a colleague out with a referral, and start building a network of businesses that reciprocate with referrals. And, the next time your friend needs a taxidermist instead of an accountant you can be assured they will come right to you!

Helping You Reach The Right Spot

Marketing is an fluid art form that can garner great benefits if done correctly, and if not can be a waste of precious resources. We are experts at getting your message to the right spot! Whether you are looking for visually stimulating print material, a strong web presence, or a full blown advertising campaign to increase brand recognition we have what you need to master the art of your marketing.

Meet with one of our designers to discuss your needs and we will impress you with the options we bring to the table to accomplish your desires. Here is a short list of some of the services we offer:
Logo Design
Print Services
Web Design
Yellow Page Ad Management
Promotional Products
Anything Advertising or Marketing Related